Content-Fueled
Growth
Build and scale content and marketing teams that differentiate your brand, captivate customers and grow revenue.
Content is a strategic advantage
Executive thought leadership. TOFU content. Case studies. Infographics.
Those are necessary but not sufficient.
Your marketing team needs to build an engine for business growth while building a powerhouse brand.
Most content fails to build brand equity while driving demand, conversions, leads, and customer growth.
I make sure brands get both.
Unique Expertise
Content is in my blood having grown up in a family of journalists and publishers. After completing a joint MBA and Peace Corps program in Kyrgyzstan Central Asia, I've spent nearly two decades sharpening a marketing portfolio across technology, digital, strategy and operational leadership roles from Fortune 500 companies to VC-funded start-ups including Gartner, Ghirardelli, Charles Schwab, Persado, and Cirata.
From writing CEO thought leadership books to crafting investor pitch decks that raised $30 million to leading crisis comms for a corporate turnaround, I offer a uniquely diverse – and deep – skill set.
While content is the theme, growth is the impact.
Innovation
From the never-before-seen "Year of You" data report to a viral April Fool's Day product launch, I fuse key brand messages with audience insights to develop innovative and engaging content that converts.
Impact
Launch campaigns and content programs that deliver double digit revenue and lead growth while fortifying brand pillars across aligned sales, marketing and product teams.
Leadership
A sleeves-rolled-up servant leader who sets clear direction, collaborates with executive colleagues, prioritizes building great teams, and pushes them to do their best work.
“Chris is a very strong marketing leader and was instrumental in helping transform our marketing function for higher performance and growth.”
Proven process
Lightweight, repeatable processes and clean workflows are the backbone for growth. It’s all about getting the job done and then analyzing what worked and what didn’t. Do more of the good, cut the bad.
Try new things and innovate.
Above all else, work the plan.
AI Spotlight
I have been evaluating, implementing and scaling AI for marketing since 2019 with Persado.
And I've learned that all that glitters is not gold.
AI "workslop" (the term for when an employee tries to pass sloppy, half-baked AI results as their own) costs teams nearly 2 hours of clean up each time it happens.
Brands need experienced leaders to bring rigor and speed to evaluating and deploying AI for business impact.
I use Jasper, Descript, Squadcast, Perplexity, Gamma and Pomelli to test, run, and deliver marketing productivity improvements. I've reduced time-to-create from days to hours for content workflows.
Product Launch Case Study
GU Energy Labs wanted to launch a new product into a crowded market for endurance nutrition and reinforce their brand differentiation of quality, flavor and performance built over two decades.
I led a team that concepted, designed, and launched a multi channel campaign for a new flavor of energy gel that doubled organic reach and product sampling volume.
Differentiators
Trusted hand
Don’t entrust your brand to a junior “AI-first” mentality that risks destroying brand equity in the name of speed and shiny objects.
Front-line operator
Leverage two decades of on-the-ground experience and results in digital, SEO, web, brand, analytics, creative, and market positioning.
Executive ethos
Presentations with impact and efficiency. One page dashboards that answer So what? Executive comms that cut through the clutter.
Mission mindset
It’s all about execution. Be clever and creative in service of the mission. Focus with tenacity. Positive mindset matters.
Strong storylines
Build a resilient brand through compelling storylines that assert the exceptional nature of the brand.